Now it is about you. Your site can take the form of a brand name or your name or both. My brand name
ismySATexasHomes.com. My market emphasis is on the brand name. Someday, I may sell the brand name which stands on its own merit. Selling my name would be a bit more difficult. Also, there is a theory that consumers are inclined to click thru to a brand rather than a person’s site.
A turnkey site that has no customization is simply a “me too” site in the eyes of a search engine and gets little recognition. You may compensate somewhat with pay-per-click to gain a position in the paid search results provided you are willing to maintain the ongoing expense. If you are affiliated with a Broker that offers a turnkey site as a part of your monthly package, certainly don't turn it down. You can enhance results by using it as a supplement and linking it to your personal site for more exposure.
The most cost effective solution is a customizable site with a great design and the proper functionality. The benefits are enormous. Designs and colors can make your site distinctive and the functionality will help you achieve the internet presence that you are looking for. Packaged, they are the best investment for your money.
I am not selling the templates or the hosting. I am offering the management and the content initiative. I am offering the middle piece between what the hosting company offers and what the site needs to be distinctive and unique.
If your goal is a Marketing website that works for you, then make no mistake in assuming that buying a templates site automagically gets you noticed and gets you business. It does not. Unless you customize content with new pages and do some of the other things to differentiate your site, you bring little value to the table. You are in the "me too" category and that affects your search engine placement. Not many have had success on pages results in double digits.
Your site is an investment. Suppose you decide to change the look of your site in a few years. If you did that with a custom site, you are in for a huge expenditure. In a template environment, the change can probably be done within an hour. In a template environment, the development cost of new sites and site enhancements is spread across hundreds or thousands of sites and is typically offered to clients as a free upgrade.
If you change a custom site, you risk losing the credibility of your site in the eyes of the search engines. In a template environment, most of the content remains static and what ground you have gained is not lost.
The same flexibility is of enormous benefit if you change Brokers. In that event, the site can typically be updated in a couple of hours and your clients remain with you.
A very important benefit of the template site is that they are designed in such a way that if someone new has to take over managing the site, it is relatively seamless and your site remains supported by the hosting company. You also have the option to learn to maintain it yourself!
I have personal experience in managing sites on more than a half-dozen different hosts. Some are better than others – measured by design, performance and responsiveness – and some just don’t make the grade. If you need a site manager or someone to tutor you on managing your own site, I can help you with any host - whether or not I have worked with their system previously. If you have a total custom built site, I cannot help you unless you are ready to convert to a template system.
Things to watch for when choosing your host:
A turnkey site that has no customization is simply a “me too” site in the eyes of a search engine and gets little recognition. You may compensate somewhat with pay-per-click to gain a position in the paid search results provided you are willing to maintain the ongoing expense. If you are affiliated with a Broker that offers a turnkey site as a part of your monthly package, certainly don't turn it down. You can enhance results by using it as a supplement and linking it to your personal site for more exposure.
The most cost effective solution is a customizable site with a great design and the proper functionality. The benefits are enormous. Designs and colors can make your site distinctive and the functionality will help you achieve the internet presence that you are looking for. Packaged, they are the best investment for your money.
I am not selling the templates or the hosting. I am offering the management and the content initiative. I am offering the middle piece between what the hosting company offers and what the site needs to be distinctive and unique.
If your goal is a Marketing website that works for you, then make no mistake in assuming that buying a templates site automagically gets you noticed and gets you business. It does not. Unless you customize content with new pages and do some of the other things to differentiate your site, you bring little value to the table. You are in the "me too" category and that affects your search engine placement. Not many have had success on pages results in double digits.
Your site is an investment. Suppose you decide to change the look of your site in a few years. If you did that with a custom site, you are in for a huge expenditure. In a template environment, the change can probably be done within an hour. In a template environment, the development cost of new sites and site enhancements is spread across hundreds or thousands of sites and is typically offered to clients as a free upgrade.
If you change a custom site, you risk losing the credibility of your site in the eyes of the search engines. In a template environment, most of the content remains static and what ground you have gained is not lost.
The same flexibility is of enormous benefit if you change Brokers. In that event, the site can typically be updated in a couple of hours and your clients remain with you.
A very important benefit of the template site is that they are designed in such a way that if someone new has to take over managing the site, it is relatively seamless and your site remains supported by the hosting company. You also have the option to learn to maintain it yourself!
I have personal experience in managing sites on more than a half-dozen different hosts. Some are better than others – measured by design, performance and responsiveness – and some just don’t make the grade. If you need a site manager or someone to tutor you on managing your own site, I can help you with any host - whether or not I have worked with their system previously. If you have a total custom built site, I cannot help you unless you are ready to convert to a template system.
Things to watch for when choosing your host:
- Great looking template designs
- Full IDX with Lead Capture (be very careful here)
- Fully customizable unlimited pages
- SEO at the page level
- SEO enhancement that does not damage your reputation
- Performance – response time and uptime
- Reasonable monthly fees
- Responsive customer service
No comments:
Post a Comment